PRIVATE BANKING BRAND: QUALITATIVE STUDY
We were briefed by this leading global bank to enhance their understanding of the key motivations and product selection criteria amongst their most valuable consumer segments.
We explored the decision-making process for selecting such an institution, as well as responses to the bank’s brand imagery and its effect on disposition.
Market covered: 5 Markets (Asia, UAE).
Methodology: A combination of Mini-Focus Group Discussions and In-Depth interviews with HNWI’s.
A competitive analysis also informing on marketing communication strategies based on opportunities, barriers to portfolio expansion and adjustments to the client’s overall positioning.