BACKGROUND:

We were briefed by this leading global bank to enhance their understanding of the key motivations and product selection criteria amongst their most valuable consumer segments.
We explored the decision-making process for selecting such an institution, as well as responses to the bank’s brand imagery and its effect on disposition.

COVERAGE:

Market covered: 5 Markets (Asia, UAE).
Methodology: A combination of Mini-Focus Group Discussions and In-Depth interviews with HNWI’s.

RESULT:

A competitive analysis also informing on marketing communication strategies based on opportunities, barriers to portfolio expansion and adjustments to the client’s overall positioning.