As a full-service consultancy we’re adept in a range of Qualitative and Quantitative techniques, but often go beyond the traditional methodologies, providing our clients with a more holistic perspective.

We engage complementary expertise where appropriate; key stakeholders including media owners or editors, retailers and opinion leaders. This validates and enhances consumer research by giving a richer context for developing actionable marketing strategies.

We also work with complementary ‘partners’, as example, Creative/Brand/PR Agencies, using research as a base to feed into strategy or creative.

By acting as a strategic partner, we add value for a diverse and sophisticated client base across Asia Pacific and our success to date has been in parallel to that of the brands on which we’ve been engaged.